As one of the leading luxury vehicle brands in AUNZ, Mercedes wanted to showcase the variety of vehicles in their range designed to inspire adventure. They wanted to reach an audience outside of their standard male, utility-focused niche, and needed fresh, on-brand imagery of the Marco Polo camping van across a plethora of Australian landscapes and rugged terrain.
In order to meet Mercedes Benz' brief, we created an itinerary for a month of adventures through some of most rugged terrain the Marco Polo could handle. We showcased the rugged and wild capabilities of the Mercedes Benz Marco Polo and delivered a series of 10 unique, authentic images and a variety of video content for the brand to use on their social channels and throughout their digital marketing mix for years to come.
As an additional amplification, we posted to our owned channels three times during the trip, shared stories cross-channel along the route, and encouraged our adventurous audience to consider the capability of the Marco Polo for their own future adventures.