shelter brewing co
Shelter Brewing Co. is a modern, sustainably-built brewery in Busselton, Western Australia. They had just opened, and they wanted to showcase the natural beauty of the landscape surrounding the brewery, and their iconic location at the base of the Busselton Jetty. They also wanted imagery that captured their brand spirit - fun, sun, and outdoor recreation along the West Australian coast.
Across three months and several locations, we created a custom, curated catalogue of images featuring their product and merchandise ranges out in nature - where their audience enjoys them best. We incorporated aerial, underwater, and on-land approaches, make sure the audience was able to appreciate the brand and landscape as it was truly intended.
These images were used to build their social media channels and their website, including their online store. The images resulted in a consistent look and feel across their brand touch points, thousands of followers gained on their Instagram, and an increase in merch sales through their website.